Shown in photo are: From left (standing): Kazuhiro Takami (Corporate Sales, Phiten); Aljon Villar (Sales Specialist), Rob Gabriela Gabriola (Sales Specialist); John Paul Raymundo (Sales Specialist); Daisuke Iwamoto (Corporate Sales, Phiten) From left (seated) Nicole Tuale (Asst. Business Development Manager, Techno Holdings Corp.); Melissa Zabala (General Manager for Phiten and Nora Hair Salon, Techno Holdings Corp.); Lilet Martinez (Vice President for Operations, Techno Holdings Corp.); Mylene Manlogon (Vice President for Business Development)
Techno Holdings Corp. (THC) proudly announces the official launch of Phiten in the Philippines. This milestone marks a significant step in giving Filipinos access to high-quality, science-backed health and wellness solutions from Japan.
Phiten’s first Philippine retail store will open at the THC Health & Beauty Hub (THBH) at the 6th level of Shangri-La Plaza Mall by year end. The hub stretches to include the family of Japanese brands operated by THC including Miss Esthe, Nora Hair Salon and Nora Lab and Phiten’s IP Salon.
Founded in Kyoto, Japan over 40 years ago by its President and Founder, Yoshihiro Hirata, Phiten now has around 150 locations in Japan, and has presence in 30 countries primarily across North and Central America, Europe, and Asia.
“We are delighted to bring Phiten’s trusted products to the Philippines,” says Mylene Manlogon, THC’s VP for Business Development. “Our mission is to promote health and well-being through effective products and services, specifically from Japan which is known for its excellent research and innovation. We believe in Phiten’s unique technology and its relevance to the needs of Filipino consumers.”
Impressed with and inspired by the passion, determination and strong belief of THC in Phiten, Takashi Harada, Corporate Sales, International Business Team Head of Phiten, says that the company is looking forward to this partnership and to growing their business in this part of the world.
Experience AQUA METAL Technology
Phiten is renowned globally for its patented AQUA METAL technology, a breakthrough innovation that incorporates metals such as titanium, gold, palladium, and platinum into everyday wearable products to support overall health, well-being, recovery and improve one’s quality of life. It helps the body perform at its best.
“We have heard customers say that Phiten works like magic,” shares Lilet Martinez, THC VP for Operations, describing how first-time customers reacted to the products.
“We are the only company that has this AQUA METAL Technology,” says Harada-san, adding that Phiten is one of the biggest companies in Japan in the health & wellness space and no one can replicate their patented technology. He explains that their products are not medical devices and they do not claim to provide a cure to illnesses.
Phiten Retail
The brand offers a diverse range of items designed to promote recovery, including stylish and functional apparel, bracelets, necklaces, tapes, socks, joint supporters, and braces.
“We cater to a wide market demographic – women in their 40s and 50s, people in their 20s and and those who work in very stressful environments” says Manlogon.
Phiten products like gel, necklaces, supporters for elbows, knees, wrists and joints are widely used by professional athletes to help them recover from fatigue and enhance their performance,” added Harada- san. He shares that, in Japan, the most patronized products are shirts, tapes, supporters, socks, supplements and water, among others.
In the Philippines, Martinez believes that the retail apparel products will be a hit among consumers. “They are more modern, more trendy and would appeal to a wider, younger customer base who want to incorporate Phiten’s technology in their daily life.”
Phiten’s other products utilize their technologies like different concentrations of AQUA TITANIUM, AQUA PALLADIUM, AQUA GOLD, AQUA SILVER, AQUA PLATINUM and a combination of various metals in METAX to better suit the wearer’s daily needs.
The First IP Salon outside of Japan
The Philippines will open the first and only Phiten IP Salon outside Japan, providing an exclusive wellness and recovery experience. The IP Salon features advanced body care systems such as the Phiten Alpha O2 Hyperbaric Chamber, Water Wave Bed, Healthy Light Bathing Capsule, Beauty Egg, and Facial Mask. Additionally, the latest technologies—”nano METAX COATING” and “Healthy Light Bathing”—will soon be available in Manila, highlighting the exclusive health and wellness opportunity for the Filipino market.
Harada-San says in closing “Try our products and experience Phiten technology.”
The Shangri-La Plaza launch celebrates Phiten’s local expansion, with Philippines-exclusive kiosks expected to open before the Christmas rush at Mitsukoshi BGC and Lucky Chinatown Mall. The Philippines is the only country allowed to operate Phiten’s kiosk versions.
For more information, call Phiten Philippines 0917 312 3620.
